Challenge Title: Brand Mascot Redesign
Challenge Difficulty: Intermediate
Estimated Time to Complete: 48-72 hours
Required Tools/Resources: Pen and paper, design software (optional), internet access for research

Objective

Design a new brand mascot for a fictional company that reflects its values, target audience, and products/services.

Research

Conduct market research on existing brand mascots in similar industries. Analyze their characteristics, appeal to the target audience, and effectiveness in conveying the brand message.

Materials

Consider the use of colors, shapes, and symbols that align with the company’s branding. Choose materials that can be easily reproduced across various marketing materials.

Concept Development

Brainstorm different concepts for the mascot based on the company’s identity and values. Develop sketches or digital illustrations to visualize potential designs.

Deliverables

  1. Concept sketches of at least three different mascot designs.
  2. A brief description of each concept explaining how it represents the brand.
  3. Optional: Digital renderings or 3D models of selected concepts.

Evaluation Criteria

  1. Alignment with brand identity and values.
  2. Creativity and originality in design.
  3. Appeal to target audience.
  4. Versatility for use across various marketing channels (e.g., social media, packaging).
  5. Overall presentation quality of deliverables.

This challenge aims to test your creativity in designing a memorable and effective brand mascot while considering market research insights and branding principles within a limited time frame.

Design Challenge Inspiration

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Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
Concept image for a design challenge on the topic: Brand Mascot
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