Challenge Title: Brand Identity Redesign Challenge
Challenge Difficulty: Intermediate
Estimated Time to Complete: 48-72 hours
Required Tools/Resources: Computer with design software (e.g., Adobe Illustrator, Photoshop), internet access for research

Objective

Design a new brand identity for a fictional company in the industry of your choice. The brand identity should include a logo, color palette, typography, and any other visual elements that represent the company’s values and mission.

Research

Conduct market research on competitors in the chosen industry to understand current trends and identify gaps in branding strategies. Analyze target audience demographics and preferences to tailor the brand identity accordingly.

Materials

Select materials (colors, fonts, imagery) that align with the company’s values and resonate with the target audience. Consider sustainability aspects when choosing materials for print or digital applications.

Concept Development

Brainstorm multiple concepts for the brand identity, exploring different visual styles and themes. Develop sketches or mood boards to visualize each concept before refining them into cohesive designs.

Deliverables

  1. Brand concept sketches or mood boards
  2. Finalized logo design in vector format
  3. Color palette selection
  4. Typography choices for headings and body text

Evaluation Criteria

Projects will be evaluated based on:
1. Creativity and originality of the brand identity concept
2. Coherence of visual elements within the brand identity
3. Alignment with target audience preferences and industry standards

This challenge aims to enhance your skills in creating impactful brand identities while considering market research insights and design principles throughout the process.

Design Challenge Inspiration

Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Concept image for a design challenge on the topic: Brand Identity
Images provided by behance.net