Challenge Title: Beer Can Label Redesign
Challenge Difficulty: Intermediate
Estimated Time to Complete: 48-72 hours
Required Tools/Resources: Computer with design software, access to internet for research

Objective

Design a new label for a beer can that stands out on the shelf and appeals to the target market.

Research

Research current trends in beer packaging and branding. Identify the target demographic for the beer brand and understand their preferences.

Materials

Consider using sustainable materials for the label that are cost-effective and visually appealing. Ensure that the materials chosen are suitable for printing high-quality graphics.

Concept Development

Brainstorm different concepts for the label design, considering factors such as color scheme, typography, imagery, and overall aesthetic. Develop at least three distinct design concepts before choosing a final direction.

Deliverables

  1. Concept sketches of at least three different label designs.
  2. Final digital mockup of chosen label design.
  3. Written explanation of design choices and how they align with target market preferences.

Evaluation Criteria

Projects will be assessed based on creativity, visual appeal, alignment with target market preferences, use of sustainable materials, and overall effectiveness in standing out on the shelf compared to competitors’ labels.

Design Challenge Inspiration

Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
Concept image for a design challenge on the topic: Beer Can Label
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